Full-service listing for $2,500. Buyer representation with rebates. Off-market acquisition. Coaching for FSBO sellers. Realty EPIC is reinventing how NWA buys and sells homes — and saving families real money doing it.
Your Options
Every seller is different. Some want full service. Some want to be involved. Some want to do it themselves with expert coaching. Realty EPIC has a tier for each.
Above & Beyond full-service. Rock handles everything from pricing strategy to closing table. You keep your equity.
You stay involved and save even more. Rock provides the professional framework, MLS access, and coaching while you handle showings and buyer communication.
For FSBO sellers who want to run the show with a licensed Principal Broker in their corner. Real coaching, real access, real results.
Meet Rock
"I got tired of watching families lose five figures in commissions for services they could get at a fraction of the cost. So I built something different."
Rock Florida is a Principal Broker with 20+ years in real estate. He founded Realty EPIC to challenge the 6% commission model that has dominated the industry for decades — and to prove that full-service, above-and-beyond representation doesn't require above-and-beyond fees.
Rock doesn't just list houses. He created an entire ecosystem: DFY full-service for sellers who want everything handled, DWY for sellers who want to be involved, DIY with coaching for FSBO sellers, a buyer's agency with rebates starting at $3,500, the TAP off-market acquisition program, and the Real Estate Without Agents MasterClass for sellers nationwide.
He's active on LinkedIn, YouTube, Facebook, Zillow, Google Business, and Nextdoor. He shares real numbers, calls out industry BS, and doesn't hide behind corporate scripts. That authenticity is his brand. And every client who works with him gets a Principal Broker, not a newly licensed agent learning on their deal.
Proof
"Rock is reinventing the way homes are marketed and sold. His compensation structure is incredible. He saved us in the tens of thousands of dollars over what a traditional commissioned sale would have. WORK. WITH. ROCK. PERIOD."
$435,000 sale price
6 days on market
2.13% total brokerage fees
Full-service DFY listing
Beyond Selling
Buyer representation starting at $3,500 with rebates. Rock represents your interests in the transaction and puts money back in your pocket at closing. This is not a discount service — it's above and beyond representation at a fair fee.
Conventional brokerages only show you listed properties. TAP markets your specific demand directly, finding your ideal home including properties not yet on the market. This is the only program of its kind in NWA.
Rock created an entire educational platform for FSBO sellers who want to sell confidently without a traditional agent. The MasterClass covers pricing, marketing, negotiation, contracts, and closing — taught by a Principal Broker with 20+ years of experience.
Not sure what your home is worth? Request a free Home Valuation Report and discuss your selling goals with Rock directly. No commitment, no pressure. Just honest information to help you make the best decision for your family.
FAQ
How does the flat-fee model work?
Instead of charging a percentage of your home's sale price, Realty EPIC charges a flat fee for full-service listing. The DFY tier is $2,500 regardless of whether your home sells for $200K or $800K. You keep the equity you earned.
What's the difference between DFY, DWY, and DIY?
DFY (Done For You) is full-service — Rock handles everything. DWY (Done With You) gives you professional support while you stay involved. DIY (Do It Yourself) provides coaching and MLS access for sellers who want to run the show. You choose the level that fits.
How much can I actually save?
On a $435K sale, the Goforth family saved $16,850 compared to a traditional 6% commission, with total brokerage fees of just 2.13%. Your savings depend on your home's value and the tier you choose, but five-figure savings are common.
What is the TAP program?
The Targeted Acquisition Program markets your specific demand to find properties that match your criteria — including homes not yet listed. It is the only program in NWA that proactively searches for off-market opportunities on your behalf.
Do you help buyers too?
Yes. Realty EPIC offers buyer representation starting at $3,500 with rebates at closing. You get above-and-beyond representation from a Principal Broker at a fraction of the traditional cost.
What areas do you serve?
Realty EPIC is based in Fayetteville and serves all of Northwest Arkansas including Bentonville, Rogers, Springdale, Bella Vista, Centerton, Lowell, Siloam Springs, and surrounding communities.
Your Equity. Your Move.
Whether you're selling, buying, acquiring off-market, or learning to do it yourself — Realty EPIC has a path that saves you money and puts a Principal Broker in your corner.